MOLLY
MARSLAND
Case Study: Roebuck Richmond
The client:
Founded in 1799, Greene King is the UK's leading pub company and brewer with 2,600 pubs, restaurants and hotels across England, Wales and Scotland. Roebuck is Richmond's oldest pub with beautiful views over the Thames and a warm inviting country atmosphere.
The brief:
After a refurbishment, Greene King wanted to relaunch Roebuck's Instagram account with a mixture of professional agency imagery as well as more UGC style imagery to appeal to potential customers. We had a full-day shoot onsite to capture the new menu, a wide range of beverages, special events (e.g. St Patricks Day, Valentines Day etc), and unique aspects of the pub. The content needed to feel 'lived in' and approachable, so hands/human details were often included in the shots. A folder of over 100+ edited photos and videos was delivered within a week of the shoot.
The feedback:
"After thorough research of content creators that would align with our premium, slick yet authentic and cosy vibes, we found Molly. She was not only the consummate professional, easy to commission and agree our plan with, but was totally self-sufficient on site and really understood what we were trying to achieve with our brief. Using a light set of expert equipment, Molly captured a bank of content that we could use over the next 12 months that helped us reposition our pub into the premium space. Her content is inviting and accessible, authentic and has a unique feel about it that was perfect for the Roebuck. Molly is also a really lovely person, highly creative and comes with her own ideas too. Would not hesitate to recommend Molly and her work."
Clare - Brand Lead
